Omni-channel brands start with culture

omni-channel

So, you want to be an Omni-channel brand? Omni-channel is described as a seamless experience for the consumer regardless of their mode of interaction. In other words they and your employees have the same product, options, pricing, delivery and service options no matter where they are in your brand / purchasing ecosystem. All customer history

Google Adwords Spring Cleaning

Getting ready for spring, Google will help clear out some of the account junk you’ve accumulated over the year. Starting March 23, unused ads over 100 days old will go away. This is a good move, but if you are not aware, then you’ll be surprised by what you don’t see in the last week

Drive conversion with trust through reviews

Building trust through reviews is a growing imperative for online and offline businesses. How to do this can be a mystery to some who can learn from others who have traveled this path. Trustpilot and Internet Retailer will conduct a webinar on March 19th at 2pm. EST.

Google AdWords Drops Four Data Points

I’ve often cautioned clients about “over consuming” data. I’m a data geek, but I know that data you can not use often clouds the data you can. The news that Google Adwords is reducing the number of columns (Google, the data Geek of the world) because advertisers are confused by too much adwords data shows