Email Opt-out: more than being polite

opt outs

I had an interesting conversation with the head of a company that has an email campaign running. Its been running for a while. The conversation moved to opt-outs and how they were getting them (as most programs do). He casually mentioned that maybe he could move these folks back into the active list. My reaction

Art & Intuition When Data Is Not There

Analytics is a great tool for helping us make decisions and take action. As a representation of behavior, it helps us respond to customers and see the impact of our actions. However, analytics only represents “what” but not “why” people behave in the way they do. For some marketers this is a blind spot. Over