The Paid Search Sweet Spot

paid search

It was an average ad position of 2.5 in paid search. We couldn’t explain why, but some how if our average ad position was 2.5, then the average cpc, conversion rate and customer value all aligned to hit our targets. It was basic math. By why 2.5? We couldn’t say, but we dubbed it “The

Google Plus Launches Collections

collectionsgoogle plus

Google+ makes content discovery easier for users through a format similar to Pinterest boards. This gives people the ability to curate content and share it with others that have similar interests. Making this more powerful is the ability to curate different types of content and make the overall experience more helpful with long form posts