Adadyn conducted research with MORAR to get a better feel for perceptions and actions of digital shoppers. The focus is holiday season, but the lessons are applicable year round. Consumers don’t hate ads As much hype as ad blocking technology has received in the last year or so, it does not truly represent the actions
Content marketing is a cornerstone of many digital strategies. As we expand SEO and social, content marketing plans become essential in establishing a brand’s position with customers, prospects and their own employees. A study of content marketers in Australia saw in interesting change in the landscape ( I think this has implication in the U.S.
How do you organize your actionable information from digital analytics? Good marketers are curious people and seek out information. This is a good trait, but too much of a good thing… Organizational Culture Information overload is a major challenge for many people and organizations. We have come to a place where we want information as
Yes. Black Friday overtakes Cyber Monday for online shopping this year, based on adults in two studies. According to the Deloitte study Black Friday surpassed Cyber Monday as the most popular online shopping day during the Thanksgiving holiday weekend. Two-thirds (66 percent) of those shopping over the holiday weekend plan to do so online on
Are you really ready for accountability? Individually, I hear people talk about wanting to measure their results, and then the fun begins. What are your metrics? “I Don’t really know.” Ok, what is your boss being held to? “I Don’t really know.” How about your peers, do they have metrics? “I don’t think so.” I
Bing is profitable (Fortune Bing story ) and the search engine broke the 20% search share threshold. So, are you still ignoring the search engine? Paid Search Google seems to get all the attention from many advertisers. But those who have taken advantage of Bing paid search have often seen their advertising dollars generate more