You know how shops run the numbers at the end of the day? It’s a daily activity to check the financials and how much money came through the door. Well, the web equivalent to that is SEO analytics. SEO analytics tracks and reports the site’s performance. You’d imagine every site owner would do this… you’d…
Year: 2017
Top Social Media Trends of 2017 & How They Impact Your Marketing Strategy
If you thought social media wasn’t relevant to your marketing or advertising campaign, think again. The social media trends of 2017 have had a massive impact on advertising and marketing strategies. The world now uses social media in every aspect of their lives. Facebook has 2 billion monthly users. YouTube is not far behind with…
7 Great SEO Solutions to Boost Sales for Businesses
Do you want to boost sales for your business? With the right SEO solutions, you can increase your site’s visibility in Google, generate leads and win more customers. But SEO can be intimidating to a business owner. When you’ve already got plenty on your plate, you might not know where to start when it comes…
Business to Business Sales & Website Strategy
We all like to think that we, or at least our functions, are critical to the success of our company. In fact, our roles should be, or the roles should not exist. The question many companies face is one of emphasis; where do we put our budgets. Companies that have a long history of direct…
Top 6 SEO Things To Discuss with WordPress Developers For A New Site
WordPress is a great CMS. But, if it is not setup properly, there can be a lot of SEO “fixes” that agencies have to do in order to get programs started. By talking with the developers well before they start customizing and developing, you will end up with a site that looks great and is…
Writing for SEO
We have long known that search engines like Google, Bing, and Yahoo! have moved beyond the single keyword. Semantic search has been part of the dialogue for quite a while now. But what does that mean for good SEO page content? Well, it means good content got more complicated, yet still logical. Google has said,…
10 Successful Google PPC Tips All Digital Marketers Should Know
Mishandling your digital marketing is a great way to waste money. Digital marketing is fast becoming the most important advertising stream. But many businesses still undervalue it or make mistakes in the execution. If you’re using Google PPC, you want every advantage over your competitors. That’s why we’ve put together 10 tips for the successful…
Search Engine Strategies: 8 Tips to Boost Search Rankings
Every day, you check your page rankings on Google, and every day, you come up a little short of that first page. You’ve been optimizing keywords, so what gives? Well, guess what? You’re not the only one who knows the importance of keyword optimization. Your competition does too. And while keyword optimization can certainly help improve…
Why Utilizing PPC Media is Key for Your Business
If you want to grow your business, increase brand recognition, and get a great ROI from your marketing dollars, then PPC media is a great way to go. As agency people, we are in the business day to day and sometimes have to remind ourselves that our terminology is not always understood or known. Once…
Ad Spend Trends. How Can Smaller Advertisers Take Advantage?
Calculating the amount spent on advertising marketing last year is a challenge; most surveys don’t line up. Given this, I don’t spend much time dwelling on the predictions of future ad spend. However, I do look for overall trends that different studies agree upon, and see how smaller advertisers can join in. The Overall Direction…