Do you want to boost sales for your business? With the right SEO solutions, you can increase your site’s visibility in Google, generate leads and win more customers.
But SEO can be intimidating to a business owner. When you’ve already got plenty on your plate, you might not know where to start when it comes to optimizing your website for search engines.
In this in-depth post, we’ll dive into what SEO actually means and how you can use it to boost business. Keep reading to learn our best SEO solutions.
What Is SEO?
You’ve likely heard the acronym before. It stands for search engine optimization, which is a digital marketing tactic to increase the visibility of a website in a web search engine’s unpaid results. Basically, it’s a way of attracting customers to your website on the Internet.
By implementing SEO solutions for your website, you’re working to increase your traffic through organic search engine results. Doing this the right way increases both the quality and quantity of traffic your website receives.
Acquiring quality traffic means that people are coming to your site because you offer what they’re looking for. When you have the right people coming to your site, you’ll definitely want to increase the quantity of that traffic. That’s where organic traffic – meaning traffic that you don’t have to pay for – comes into play.
SEO Solutions to Boost Sales
If you don’t know where to start, here are 7 SEO solutions to implement into your strategy.
1. User Experience
The best place to start with SEO is to optimize your website for a friendly user experience. Search engines determine your site’s ranking by your website architecture, meaning how easy it is to navigate your site and how long it takes the site to load. URL structure and page coding are the biggest things the search engines look for.
If your site is laid out well, users will have a better experience and stay on it longer. Search engines take into account how quickly visitors leave your site or how often they take action on your site. When users can’t easily find what they’re looking for, they’ll be quick to leave.
Ideally, your site should point users to take action. Direct them to make an online purchase, send you an email or visit other pages on your site.
2. Keyword Research
The way you attract the right audience to your website is by using the right keywords that they will be searching for. What words and phrases that customers type into Google or Bing’s search box are called keywords and keyword phrases. To rank higher in the search engines, you need to incorporate the keywords into your web content and site tags.
It’s important to understand your customers’ needs to find the right keywords. You’ll always need to research what keywords your competition ranks for. Use a free tool like Google Keyword Planner to perform keyword research.
When incorporating keywords into your website, you must do it wisely and naturally. The search engines know when they’re being tricked, and will rank your site accordingly. Use keywords in places where they make sense, and incorporate them into our photo tags, page titles, headers and written content.
3. Content Marketing
Providing excellent content is one of the best SEO solutions to boost business. The right content drives customers to make a purchase, visit a landing page and enter their email address.
Your web content covers everything from testimonials and blog posts to videos and photos. The text and images should be appealing and attractive, describing in clear detail what your business is about. Make your content relevant to your target audience to make your site more discoverable by search engines.
4. Link Building
An SEO solution to gaining more organic traffic to your site is to have other influential sites linking back to yours. This helps you gain publicity and drive traffic to your site.
Start by sharing links to your website on your social media channels. Use your site links in your marketing emails as well. Reach out to other website owners to include links to your website where it is relevant.
Generate traffic to your website by gaining publicity and awareness for your business. Do this by getting bloggers and other online influencers to talk about your product or service. They will ultimately provide authoritative backlinks that drive users to your site.
6. Social Media Promotion
If you use social media correctly, you can drive more quality traffic to your website. With more people clicking links to your site from social media, search engines will be able to index your site pages quicker.
Include all of your company’s details – name, address, phone number, hours of operation – on your social media channels. This signals to the search engines that the contact information on your website and social media sites are a legitimate match, giving you a boost in rankings.
Check your website analytics often to measure the results of your SEO solutions. Google Analytics will help you see where your traffic is coming from and how users are interacting with the content on your site. This tool can help you see if people are using your keywords and keyword phrases to find your site.
Through Google Analytics, you can also see how many people are finding your site through Facebook, Pinterest or other social platforms. The reports also show you how much time people are spending on your site. This valuable information can help you adjust your SEO tactics to fit your target audience.
Implementing SEO Solutions
SEO is a great way to generate leads and boost sales in business. With these 7 SEO solutions, you’ll have an effective strategy in place to gain more organic traffic to your business’s website.
If the process still seems overwhelming or you simply don’t have the time to do it, check out our SEO services.
Contact us today to learn how we can help you increase your online presence while you tend to your strengths within your business.