Google Ads will no longer offer Exact Match. Yes, it has not been truly exact for some time, but now, it’s not even close. In the next couple of months, Google will do away with even the appearance of exact match. Google’s AI knows that when someone types in “maroon widget”, they actually mean “red…
Year: 2018
Digital Marketing: The Long View
Since it’s beginning, digital marketing has been thought of as the medium that can move quickly. Make a change to your AdWords account, and it shows up almost immediately. Change your display ad, and the ad server will start delivering the new one right away. This ability to have a nearly immediate response to our…
5 Things You Need To Know For SEO
If you have hired a few SEO agencies in the past couple of years, you’ve already made your first mistake. SEO takes time. Switching agencies too often will hurt your SEO efforts. But there are a few more things you need to know before you make another agency switch. Hiring an SEO agency takes time…
5 Questions to Ask Before You Hire SEO Experts
Frustrated by the fact that your business’s website just isn’t rising in the search engine rankings? Tired of seeing a growing visitor count, but not an increase in your conversion rate? Just feel like your competitors have a stronger digital marketing and SEO strategy than you currently do? If so, then you may need to…
8 Signs Your Company Should Hire Local SEO Experts
Local SEO cannot be ignored in today’s augmented marketing reality. 72% of consumers who research a product online will visit a local retailer within a 5-mile radius after the initial discovery period. 86% of those consumers will look up a business’ location on Google Maps. 78% of local searches result in an online purchase, as…
4 Reasons Why Keyword Relevance Matters for Your SEO Results
Keywords have long been known as one of the key components to search engine optimization. But in recent years, technology has progressed and the algorithms have adapted. One of the newest systems added to the mixture is RankBrain, which uses machine learning and artificial intelligence to better interpret pages on the web. With the changes to the algorithms,…
7 Ways Your Outdated Social Media Campaign Loses Money
Social media is everywhere. It’s in front of us at the office. We carry it around in our pockets. So it’s more important than ever for businesses to run a social media campaign. But with the benefits, social media can bring comes the complexities of the ever-changing algorithms and strategies. How do you keep up?…
Facebook Overview Presentation
Download the Facebook overview presentation here: Facebook-overview
On Page SEO Analysis: How to Measure Success
The only thing more important than having an SEO campaign is having a successful one. The only way to ensure this is to reach your goals. How can you determine if you’re reaching them? Well, if you can’t measure what you’re doing, then this becomes impossible. The key is to consistently measure different aspects of…