Calculating the amount spent on advertising marketing last year is a challenge; most surveys don’t line up. Given this, I don’t spend much time dwelling on the predictions of future ad spend. However, I do look for overall trends that different studies agree upon, and see how smaller advertisers can join in. The Overall Direction
It used to be that getting precise targeting was available to advertisers with big names and big budgets. In the past couple of years the ability to target specific groups has been opened to small and medium sized advertisers as well. The options for implementing custom targeting are many, but advertisers can start with the
We see social proof all around us. From celebrity endorsements on the high end to ratings and reviews on the more common programs. Social proof can come in many forms, but it comes down to people believing in you because others believe it you. Take advantage of this in digital marketing and you’ll see increased
Ever read an article on the internet that has a link embedded in it that appears to be linking to information similar to the article, only to click on it and be pitched with something that is, at best, only remotely related to the original content? You’re not alone. This is Native Advertising at its
Yes. Black Friday overtakes Cyber Monday for online shopping this year, based on adults in two studies. According to the Deloitte study Black Friday surpassed Cyber Monday as the most popular online shopping day during the Thanksgiving holiday weekend. Two-thirds (66 percent) of those shopping over the holiday weekend plan to do so online on
Sam Rosen, serial entrepreneur and founder of Desktimeapp.com, shared the article on growth strategy with lessons from Meenal Balar, who was a key part of facebooks international growth. It really struck a cord with me and I wanted to share it with you. This piece on First Round starts with some very basic elements of
Sometimes a flyer with big black letters printed on bright yellow paper stuck in a person’s front door handle is the best marketing tool. Okay, I said it. The world doesn’t revolve around digital marketing. Sometimes the best answer is the simplest, most straightforward, non technical approach. This is true on the spectrum of marketing.
Google+ makes content discovery easier for users through a format similar to Pinterest boards. This gives people the ability to curate content and share it with others that have similar interests. Making this more powerful is the ability to curate different types of content and make the overall experience more helpful with long form posts