Social & Content
Content marketing involves the development of valuable information in multi-media formats distributed in relevant channels to engage the target audience. On this path, social, email and targeted content sites are all part of the distribution and sharing mechanism for content marketing. Graphics, video, whitepapers, blogs and more constitute the basic assets of a program. Not all assets or channels apply to every program. A well designed Content Marketing program outlines the objectives, strategies and then detailed tactics (like any good marketing program). Before we rush to produce content, we are clear with clients on the objectives and strategies.
To ensure digital communication consistency we combine social media communication and email marketing calandars. For our clients, we do a combination of social media profile development, email template creation, and editorial / messaging calendar development. With the plan in place we manage messaging execution and work with client’s marketing automation applications. Our projects can be inclusive of all or any of these steps.
When engaging with FD for social, email & content marketing you can expect:
Monthly email content calendar
Set up of the email campaigns
If a drip campaign is part of the program, we will set that up also
Email template design
Subject line testing
Reporting and analytics
For Social media, FD will work with you on:
Profile design and setup (or modifications)
Content calendar (compliments the email if run together).
Social media monitoring and reporting
Messaging and response (we’ll want you involved in response)
Email marketing, though a commonly used term rarely lives in isolation. The best programs include social and are now often tied to other digital marketing through marketing automation applications.
Email marketing works best as part of an overall communications program, tying into social media initiatives, advertising and sales programs.