keywords

4 Reasons Why Keyword Relevance Matters for Your SEO Results

Keywords have long been known as one of the key components to search engine optimization. But in recent years, technology has progressed and the algorithms have adapted. One of the newest systems added to the mixture is RankBrain, which uses machine learning and artificial intelligence to better interpret pages on the web. With the changes to the algorithms, […]

social media

Top Social Media Trends of 2017 & How They Impact Your Marketing Strategy

If you thought social media wasn’t relevant to your marketing or advertising campaign, think again. The social media trends of 2017 have had a massive impact on advertising and marketing strategies. The world now uses social media in every aspect of their lives. Facebook has 2 billion monthly users. YouTube is not far behind with […]