SEO Services

How Much Should I Pay For SEO Services?

I’ve been in the digital market space for 20 years and this question, “how much should I pay for Search Engine Optimization?” is perhaps the hardest to answer. The elements that go into SEO are highly dependent on variables that agencies or SEO service providers need to identify before they can provide a valid estimate. […]

LinkedIn Tracking

LinkedIn B2B Session

Here are the links to the LinkeIn presentation and presentation notes for the sessions given in the Chicago area. The presentation is an overview of using LinkedIn to build b2b relationships, participate in the LinkedIn community and build a sales pipeline. This is NOT a quick hit program. LinkedIn, as all social platforms, requires time […]

Google G

Google Dropped Organic Site Links & Some impressions dropped

Google Organic Search Metrics Google Search Console (GSC)/ webmaster tools provides insights into the way users see your organic Google SERPs. Unfortunately, the dashboard data only goes back 90 days, so when Google makes a change, it is difficult to normalize the data. So, here is what changed: For some websites, Google displayed site links […]

Google penguin goes real time

Google’s Penguin Goes Real Time

Last month Google hit us with two pretty major changes to the search algorithm. The first was a straightforward update in early September. When this hit, we saw most programs take a slight dip and then recover after about a week. But, then Google announced that they will incorporate Penguin into the core algorithm as […]