Category: SEO News and Information

B2B companies make up the core of our digital marketing clients. Over the years, our B2B clients have recognized that the shift in B2C purchasing is also taking place in B2B. While personal relationships will always be an important part of the B2B landscape, there is a shift to using the internet as a key…

If you have hired a few SEO agencies in the past couple of years, you’ve already made your first mistake. SEO takes time. Switching agencies too often will hurt your SEO efforts. But there are a few more things you need to know before you make another agency switch. Hiring an SEO agency takes time…

Frustrated by the fact that your business’s website just isn’t rising in the search engine rankings? Tired of seeing a growing visitor count, but not an increase in your conversion rate? Just feel like your competitors have a stronger digital marketing and SEO strategy than you currently do? If so, then you may need to…

Local SEO cannot be ignored in today’s augmented marketing reality. 72% of consumers who research a product online will visit a local retailer within a 5-mile radius after the initial discovery period. 86% of those consumers will look up a business’ location on Google Maps. 78% of local searches result in an online purchase, as…

Keywords have long been known as one of the key components to search engine optimization. But in recent years, technology has progressed and the algorithms have adapted. One of the newest systems added to the mixture is RankBrain, which uses machine learning and artificial intelligence to better interpret pages on the web. With the changes to the algorithms,…

The only thing more important than having an SEO campaign is having a successful one. The only way to ensure this is to reach your goals. How can you determine if you’re reaching them? Well, if you can’t measure what you’re doing, then this becomes impossible. The key is to consistently measure different aspects of…

You know how shops run the numbers at the end of the day? It’s a daily activity to check the financials and how much money came through the door. Well, the web equivalent to that is SEO analytics. SEO analytics tracks and reports the site’s performance. You’d imagine every site owner would do this… you’d…

Do you want to boost sales for your business? With the right SEO solutions, you can increase your site’s visibility in Google, generate leads and win more customers. But SEO can be intimidating to a business owner. When you’ve already got plenty on your plate, you might not know where to start when it comes…